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Slow down Save Lives campaign Launches in Thames Valley

Alert message sent 19/05/2020 10:55:00

Information sent on behalf of Thames Valley Police

'Slow down, Save Lives’ campaign Launches in Thames Valley 

Thames  Valley Police is supporting the National Police Chiefs’ Council’s ‘Slow Down, Save Lives’ campaign was launched yesterday  (18/5).
Running until 7 June, the campaign aims to promote greater awareness around the dangers of speeding.

Speeding has been identified as one of the ‘fatal four’ factors that results in fatal or serious injury collisions.
Officers will be out and about, engaging and reassuring communities across the Thames Valley about the importance of driving within the speed limits.

PC Liz Johnson, of the Thames Valley Police and Hampshire Constabulary Joint Operations Roads Policing Unit, said: “Research from across Europe suggests speeding is the most significant factor that contributes to road deaths and serious injury.

“Excessive or inappropriate speed has an appalling impact when you're involved in a collision.

The forces experienced by the human body in a collision increase dramatically as the speed increases. If you collide with a pedestrian at 30mph they have an 80% chance of survival, however if you collide at 40mph then the pedestrian has only a 10% chance of survival.

“Our focus on those who endanger lives on our roads is relentless through both enforcement and education with a National Speed Awareness course as an alternative to prosecution. This approach is aimed at improving knowledge and attitudes to influence better behaviour on the roads.

“It needs to be noted that the speed limit is a limit, not a target. There will be times when you have to drive much slower to stay in control. Drivers can become complacent about roads they are familiar with, causing them to be less alert to the road, and drive at a faster speed

“Please do not speed. It's not worth the risk, and you will massively reduce the chances of being involved in a collision when an unexpected incident happens.”

Follow activity using #StandingUpForSlowingDown and #ItsNotWorthTheRisk on @TVPRP.
Message sent by
Michelle Beahan (Police, NHW & Community Messaging Co-ordinator, Oxford LPA)

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